At present, update frequency of various home appliances and digital products more quickly, businesses cater to consumers continue to push new products at the same time, the product maintenance accessories but it has been ignored, to the consumer follow-up maintenance bring a lot of worries. And the problems caused by these small parts has become a common problem.

"Refrigerator used in the sixth year of the sliding door is broken, manufacturers after-sales department didn't have the right parts can not repair, only to be eliminated." recently, just through the newspaper "consumer train -- tonight 3 - 15 hotline reflect refrigerator consumer Mr. Sun is very sorry to say. He believes that, in fact, refrigerator freezer, refrigeration and other main function has no problem is because of the damage to the shaft, and manufacturers for the old product accessories insufficient stocking lead to beyond repair. To this end, Mr. Sun can only change a new refrigerator.

Mr. Sun encountered the problem is not alone. Reporters found in the survey, many consumers have encountered similar problems, which use a relatively long period of refrigerators, washing machines, air conditioning and other appliances, the shortage of spare parts. In addition, due to the high prices caused by the replacement of the new machine is not as high as the case is also frequent. Not long ago, Liu consumers had told this newspaper reflect, she purchased just two years of mobile phone broke the need to replace the screen and a rear cover, manufacturers of after-sales repair quotation of up to 2160 yuan, and the phone's new machine market price also only 2600 yuan.

Zhu, who is engaged in home appliance repair, told reporters that the supply of home appliances and electronic products is becoming shorter and shorter, mainly because of the increasing speed of product replacement. Reporter visited the market also noticed, household appliances and electronic products almost every year will launch two or three generation of new products, whether appearance design or internal structure, will not appear from time to time revolutionary change, upgrade the product decided parts of its products is difficult to achieve universal or mutual replacement. Consumers believe that the product unceasing renewal is understandable, but for electronic products especially users to use most of the time is relatively long home appliances, manufacturers have obligations to ensure sufficient spare parts supply in the long term, and can't just disregard the forward looking, so that consumers to bear the consequences.

Don't let the small accessories ruin the big brand.

The market competition is more and more intense, the brand effect is more and more obvious in the market. Accessories seem a trivial matter, but do not pay attention to after-sales service vendors like to give themselves a myriad of time bombs. These bombs are not explosive, once the outbreak is the destruction of the customer's brand loyalty.

In fact, for frequently to use seven or eight years or even 10 years of all electric products, occasionally some small fault we believe most users can understand and after-sales service personnel home repair until solve the problem of process, is also the user of the brand a second experience, good maintenance experience could be better to consolidate users to the brand of "sticky". But for manufacturers, once because the parts lead users are forced to advance out of products, seemingly brings is the hope of new product sales, but also the actual users of the loss of the start, the user is likely to so on brand trust instant collapse and direct switch to other brands.